Yesterday we analyzed our 2014 K-Cup sales. Now it’s time to look at our other major single-cup category: Mars Drinks for Flavia brewers.
Tea makes up a much stronger percentage of Mars Drinks sales, at 23.1%. Coffee still accounted for the bulk of the sales, at 69.1%, with Indulgence drinks contributing 7.8%.
The top selling SKU, as usual, was Alterra Colombian, racking up an impressive 12.7% of sales. The rest of the top ten for 2014 are listed below: