Posted by

Yesterday we analyzed our 2014 K-Cup sales. Now it’s time to look at our other major single-cup category: Mars Drinks for Flavia brewers.

Tea makes up a much stronger percentage of Mars Drinks sales, at 23.1%. Coffee still accounted for the bulk of the sales, at 69.1%, with Indulgence drinks contributing 7.8%.

 

flavia-office-coffee-with-filterpacks

 

The top selling SKU, as usual, was Alterra Colombian, racking up an impressive 12.7% of sales. The rest of the top ten for 2014 are listed below:

  • Alterra Colombian (ALTCO)
  • Alterra French Roast (ALTFR)
  • Alterra Hazelnut (ALTH)
  • Alterra Espresso Roast (ALTER)
  • Alterra French Vanilla (ALTFV)
  • Alterra House Blend (ALTHB)
  • Alterra Morning Roast (ALTMR)
  • Dove Hot Chocolate (FLCH)
  • Bright Tea English Breakfast (BTEB)
  • Bright Tea Select Green (BTGT)