Top-Selling Mars Drinks of 2014

Yesterday we analyzed our 2014 K-Cup sales. Now it’s time to look at our other major single-cup category: Mars Drinks for Flavia brewers. Tea makes up a much stronger percentage of Mars Drinks sales, at 23.1%. Coffee still accounted for the bulk of the sales, at 69.1%, with Indulgence drinks contributing 7.8%. The top selling
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Top-Selling K-Cups of 2014

We sold over 16 million K-Cups in 2014, so it’s only natural to be curious what the top sellers were. 87.9% of our K-Cup sales were coffee, 11% Tea, and 1.1% Indulgence drinks. Green Mountain as a brand made up two-thirds of the sales, with the next most popular brand being Starbucks, at 6.8%. Out
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Mars Drinks and K-Cups On The Rise

Recently, both Keurig Green Mountain, Inc. (producer of K-Cups) and Mars Drinks, Inc. (producer of Alterra Coffees and Bright Teas for the Flavia Beverage System) have announced general price increases.  Click here to read Keurig's price increase announcement.Click here to read Mars Drinks' price increase announcement.In response, we will implement the following pricing action:Keurig Green
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