In 2013, we sold 102 different K-Cup SKU’s representing 16 different brands. By category, our sales broke down as 86.2% coffee, 11.6% tea, 2.1% indulgence, and 0.1% over-ice. This breakdown is in line with the year prior, with a slight shift towards more tea and indulgence K-Cups. By brand, Green Mountain (69.4%) was… Read more »
Tag: Caribou
Your K-Cup Office Coffee Options
When people think about K-Cups, they think about ease of use, and about variety. The wide range of brands, flavors, and blends used to be uniformly priced, but Green Mountain has recently moved towards increasing differentiation in its coffee and tea pricing. In this blog post we outline the various price tiers so you can manage… Read more »