You heard it here first! Mars Drinks has announced its first ever seasonal coffee for the single-cup Flavia brew system: Alterra Pumpkin Spice!
Pumpkin Spice filterpacks will be available this Fall, on a limited basis. We expect this to be a very popular new drink! It will be a medium roast, flavored coffee, with 6.5 grams in each filterpack.
In a neat twist, Mars Drinks has decided to offer Pumpkin Spice in a special self-merchandising box. As a result, you won’t have to change your merchandiser to accommodate this seasonal offering. The self-merchandising “kit” measures 5 7/8 inches wide by 2 5/8 inches deep by 4 3/8 inches high, and will easily fit either next to or on top of your exiting merchandiser. Each kit holds 16 packets, and they will be sold 5 kits per case — for a total of 80 drinks per case.
Also note that Alterra Pumpkin Spice is a Rainforest Alliance certified coffee.
UPDATE AS OF AUGUST 16TH, 2011: Pumpkin Spice is now available!