Top-Selling Mars Drinks of 2015
With over 37 million filterpacks sold, Mars Drinks represents a major category for CDC. Here’s a look on how those sales break down by category and by SKU.
Alterra coffee made up 67.4% of sales, with Bright Tea contributing 23.3%, Indulgence drinks 7.4%, Peet’s coffee 1.1%, and the new Barista Espresso filterpacks contributing 0.8%.
The far-and-away top-selling SKU was once again Alterra Colombian. Rounding out the top ten for 2015:
- Alterra Colombian (ALTCO)
- Alterra French Roast (ALTFR)
- Alterra Hazelnut (ALTH)
- Alterra French Vanilla (ALTFV)
- Alterra House Blend (ALTHB)
- Bright Tea English Breakfast (BTEB)
- Dove Hot Chocolate (FLCH)
- Alterra Morning Roast (ALTMR)
- Bright Tea Select Green (BTGT)
- Bright Tea Green Tea With Jasmine (BTGTJ)
